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Shortlisted | Sacred Moments | 2006
Prakash Mundhra | Mumbai | Retail/ Consumer-based
Nominated on Jul 30 2008 3:48PM | by NEN
Sacred Moments - Snapshot
Preserve your traditions: the new way to worship.
Q. Why did you start this business?  - Basically, what was the difference > that your startup set out to make in your customer's life/ business?
A.
“I had an idea that I believed in and I knew I wouldn't be able to do anything else till I tried it out. Initially, I wanted to make it easier for people living in Indian metros and abroad to buy items of worship for various festivals. But along the way I realized that my Puja Kits have given birth to a new category in gifting -- the Festival/ Puja Kit.”
Q. Who exactly are your customers?
A.
“"Anyone who want to follow the complicated religious rituals, but who are not quite sure of all the necessary ingredients, or perhaps without the time to chase down all the elements is our customer.
Today I cater to corporates who send my puja kits as a novelty gift during festive seasons and also export to various countries. My puja kits can be purchased online at sites like www.astrolife.com and tajonline.com.
I have entered into some retail malls in Western India and hope to go pan-India next year."”
Q. What customer pain area has your startup solved? What were your customers doing to solve the problem before you launched your product/ service?
A.
“" Puja Kits have made life easier for customers in a lot of ways. It has removed the hassle from shopping for puja items.
Puja items have always been part of the unorganized retail sector. It took one time to locate and buy the correct puja samagri -- moreover, the packaging would be unappealing and there was no assurance of the quality. With my Puja Kits, one doesn't need to worry about the quality, plus they are attractively packaged. As far as corporate gifting is concerned, this has given people a much-needed break from  sweets, chocolates and dry fruits. It has proven to be a great alternative gifting idea with an ethnic touch."”
Q. What change have you made in the industry/ sector you are operating in with your product/service?
A.
“Sacred Moments pioneered the concept of Puja Kits -- this segment did  not even exist earlier. The only thing close to it was puja samagri  (items) pouches made by local retailers that compromised on quality.  In fact, I had to get Puja Kits added as a category in the Maharashtra  Sales Tax Act. Even today, we are the only national player that  provides this service across India. I pursued it as a business to fulfill a long cherished dream of turning an unorganised industry into an organised one.”
Q. What was the original idea of your business? Have you changed your strategy in any way?
A.
“"After winning five B-plan competitions, I began to believe that this idea had some real business potential, but the truth was that although the idea clicked at the Zee TV contest, I was not convinced that this was a business that could be sustained. Most temples already have their own cartels of puja item suppliers and would not stand for a branded product being sold on their turf. After studying the market, I developed the idea of puja kits that were delivered straight to retail customers in metros. I refined and re-refined the idea to reach the final stage. As I found corporates taking a keen interest in this idea for gifting purposes, I started focusing largely on them, which was not something I'd envisaged when I started this ...” > Read more..
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great idea.Congrats
Posted by geethadevi | May 11 2010 7:44PM
Dear Mr.Prakash it is a wonderful idea & unique of its kind. It will defnetly insspire a lot of oth...Read more..
Posted by Probal Kumar Debnath | Nov 7 2009 12:21AM
Great Idea, lot of courage and guts involved to launch despite negative opinions from a lot of poepl...Read more..
Posted by Mayur Jain | Nov 4 2009 10:23PM
I had read about this in a magazine and was v. impressed then. Congrats to the unique idea. But your...Read more..
Posted by sampath kumar Penchal | Sep 30 2009 6:31PM
Good idea ! ! !!
Posted by helplinelaw | Sep 21 2009 4:32PM
Amazing concept...
Posted by Bhanu Vikrant | Jun 29 2009 12:41PM
Its really a amazing idea . I like to open this kind of business in delhi kindly suggest me how can ...Read more..
Posted by Kapil Bajaj | Jun 7 2009 7:49PM
gr8 Business Concept Yaar. Actually no One really can think of this. It's Good.n inspirational also....Read more..
Posted by praveen Agarwal | May 6 2009 11:37AM
Innovative application and great concept. Love to associate with you from Chennai. Fasinated and ins...Read more..
Posted by S.Viswanathan | Apr 3 2009 11:06AM
Hi Prakash, It's really nice business,have you looking for channel partners in Southren part of I...Read more..
Posted by Raju | Mar 7 2009 6:24AM
I had read about this in a magazine and was v. impressed then. Congrats to the unique idea. But your...Read more..
Posted by Leena Sidenur | Feb 19 2009 9:21AM
great opportunity tapped prakash, you have truly found Fortune at the Bottom of Pyramid. All my best...Read more..
Posted by Suhail | Feb 5 2009 5:56PM
Prakash - your story inspired me to sit down and make a plan. I've been in the kushy job for way too...Read more..
Posted by Kakoli Das | Jan 2 2009 1:45PM
Prakash, i admire your knack in identifying this opportunity..way to go buddy! good luck!
Posted by Karthik Santhanakrishnan | Dec 27 2008 2:38PM
The idea is just excellent considering Indian way of spending......people tend to spend most of the ...Read more..
Posted by Rohith Agarwal | Dec 25 2008 10:59AM
I like your theme. It,s a divine concept.
Posted by Siddarth Bhanawat | Dec 21 2008 5:29PM
The idea is customer friendly, excellent, unique and innovative in nature. The potential for growth ...Read more..
Posted by Geetha Mary | Dec 16 2008 9:28AM
Best Wishes
Posted by Ramalingam D | Dec 12 2008 11:43AM
Its a great concept. A one stop innovative solution. Great Going Prakash!!
Posted by Charmi Shah | Dec 9 2008 1:41AM
very good idea, keep it up.
Posted by deepak garg | Dec 6 2008 3:30AM
It as great concept. There is a market out there to be serviced. Low technology will bring in a lot...Read more..
Posted by Satindra Ahluwalia | Dec 5 2008 10:13PM
Hi Prakash Nice business to start---good concept--need is there... If you are looking for channe...Read more..
Posted by Mohit Mittal | Dec 5 2008 4:56PM
we need dynamic entrepreneurs like u i am proud that you are a maheshwari
Posted by Arpit Khatod | Dec 2 2008 12:37PM
I really want to congratulate you prakash keep it up i would be glad to meet you up sometime
Posted by Arpit Khatod | Dec 2 2008 12:36PM
I have seen this start up growing from day 1 and it has believe me Prakash has worked on this with c...Read more..
Posted by Rajesh RUpani | Dec 1 2008 8:00AM
Hey Prakash bhaiya.. "Congratulations"..Really proud of U..And Best OF Luck for future.. Great Wor...Read more..
Posted by Jyoti Baldawa | Nov 30 2008 3:56AM
Hey Prakash, Congratulations. Great work.
Posted by Rinki Goyal | Nov 29 2008 2:54PM
I had used the first product of Blessingz to gift corporates during our annual fest in 2006.... It w...Read more..
Posted by Shailee Dwarkani | Nov 28 2008 4:10PM
Great work ...really innovative..especially well implemented! wish u all the very best!!!!!!
Posted by Smiti Murarka | Nov 5 2008 2:03PM
a wonderful concept and they way u have laid your path is highly inspiring........ kudos for the co...Read more..
Posted by thamarai kannan | Oct 21 2008 5:11AM
hey prakash great idea u implemented ,i think u should now target rural and semi urban marketing of...Read more..
Posted by yatiraj mundada | Oct 15 2008 11:05PM
all the best..thats a perfect example of a leader.
Posted by Saqib.SBS MMM | Oct 15 2008 1:09PM
best of luck..
Posted by saqib.tamburi | Oct 15 2008 1:08PM
Hi prakash, you have inspired many because you have proved that it takes just a simple idea to make...Read more..
Posted by jaya tripathi | Oct 10 2008 5:02PM
Hi , I think we should have a look at Adhysteria.com very unique where video classifieds merges w...Read more..
Posted by Shiva SI | Oct 8 2008 3:01PM
Hey.. Great work prakash! Needless to say this is innovative and exciting.. Wish you the very best...Read more..
Posted by Surya | Oct 4 2008 11:21AM
You have defied the common belief that what is taught in classes by eminent professors is always fac...Read more..
Posted by Abhishek Jain | Oct 3 2008 4:35AM
Super concept dude! All the best..
Posted by Sriram V | Oct 2 2008 4:05AM
Excellent opportunity to tap on... at the right time... Good job
Posted by Aparna | Oct 2 2008 3:03AM
Commendable that Prakash could take a simple idea ann create a business opportunity out of it. An id...Read more..
Posted by Deepak Roy | Sep 29 2008 3:52PM
Hi Prakash!! It is heartening to see that you have accomplished what you dared to believe in..My bes...Read more..
Posted by Surekh Reghunathen | Sep 26 2008 9:33PM
Hi Prakash, Its a simple yet an amazing concept. I personally believe in simple and straight thin...Read more..
Posted by Himanshu Sharma | Sep 26 2008 10:36AM
Hey Prakash U going gr8 guns..keep up the good work
Posted by vikas chaudhary | Sep 26 2008 5:58AM
Hey Prakash, Great concept!! Wishing you all the Best! With Best Wishes, Megha Chhabra
Posted by Megha Chhabra | Sep 25 2008 10:24PM
Way to go sir!!!
Posted by Prasad Honshetti | Sep 25 2008 9:39PM
Great going Prakash....way to go!!!
Posted by Namita Seth | Sep 25 2008 6:19PM
Excellent work Praksah. Inspiration to many that, one can swim against the tide to reign supreme. Ma...Read more..
Posted by Harpreet Kalra | Sep 25 2008 5:53PM
A Gr8 concept ....catering to a niche market...truly a concept where the need is being created for t...Read more..
Posted by Prajakta bhandare | Sep 25 2008 5:04PM
Way to go Prakash !!!!!!
Posted by Nitish | Sep 25 2008 3:35PM
Hey Prakash, keep up the good work and All the best!!
Posted by Neha Goel | Sep 25 2008 11:37AM
Very innovative..need based concept.. helping the masses in the true sesnse..convinience n innovatio...Read more..
Posted by Adit Khosa | Sep 25 2008 5:43AM
Great concept which also contributes to keeping various Indian traditions alive
Posted by Ajit Paranjpe | Sep 24 2008 10:27PM
a simple but unique idea turned into a profit making business opportunity. Prakash by seeing what no...Read more..
Posted by surabhi joshi | Sep 24 2008 9:41PM
Great Work and effort.....All the best....
Posted by Rinki Goel | Sep 14 2008 10:23AM
Great going dude!! Keep it up. Have voted for you and will spread the word.
Posted by abhinav pandeya | Sep 9 2008 10:41PM
Very nice concept....I heard it year back from Radhika ...now I know this as successful story...Good...Read more..
Posted by Amit Himani | Sep 9 2008 1:15PM
Great idea... untapped market... I find no reason for this venture to not to succeed..great going
Posted by Anuradha Khedia | Sep 9 2008 7:49AM
An awesome example of what belief and perseverance can do for a person... This guy's gonna go places...Read more..
Posted by Shariq | Sep 9 2008 6:18AM
the way prakash has executed this idea is smply outstanding ! you made SCMHRD proud !
Posted by Renu Gyanchandani | Sep 8 2008 7:26PM
exellent.first I thought this as normal, but after studying the comments by experts I am whole hea...Read more..
Posted by srinivas | Sep 8 2008 4:28PM
Fabulous product and expanding tremondously. Will be really happy to see this company going public. ...Read more..
Posted by Piyush | Sep 8 2008 3:58PM
Great going dude.. keep it up.
Posted by Puneet Sharma | Sep 8 2008 10:24AM
All the Best dude! you always make me proud
Posted by Nishit Lakhotia | Sep 8 2008 10:21AM
Innovative idea, Low finance, Early breakeven and continuous innovation and hardwork is what has and...Read more..
Posted by Krishita | Sep 8 2008 9:52AM
A True innovative business idea which shall appeal to changing face of mass in India.I wish u all th...Read more..
Posted by vineet s joshi | Sep 8 2008 9:42AM
It has been good to see you rising .......Wish you all the best ..... Long way to go...
Posted by Sumit Jain | Sep 7 2008 11:47PM
I have known you since long time and appreciate that your creativity and dedication has always kept ...Read more..
Posted by Vaibhav | Sep 7 2008 10:30PM
Its always been a pleasure to read and know about your successes. Keep up the good work.
Posted by Rajesh Rupani | Sep 7 2008 2:11PM
Really a Great Idea.. M one of ur fans.... All the best Sir!!!!
Posted by Sanjay Mundhra | Sep 7 2008 1:43PM
Blessingz & best wishes Prakash... Way to go!
Posted by Radhika Mohta | Sep 7 2008 11:54AM
Really a great idea and one of the most innovative businesses which can happen.
Posted by abhijan ganguly | Sep 6 2008 5:54PM
Good concept. All the best. Team PHD
Posted by Ankur Vaid | Sep 3 2008 5:17PM
A wonderful concept and amazing execution.
Posted by Vinod Shastri | Sep 3 2008 3:24PM
Great!
Posted by Siddarth V | Sep 3 2008 12:11AM
Business Basics Minimize
Company Name Sacred Moments
Founded in 2006
Headquartered in Mumbai
Company website/URL www.blessingzonline.com
Industry Retail/ Consumer-based
Stage of the company Scaling up
Source of idea Systematic search for business opportunity
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Experts' comments View experts' panel
“It is an innovative company, and has targeted a growing niche. The products are innovative, and touch the right chords in the target segment....” > Read more..
“A unique concept. Can be a hit if marketed in right way. Good potential...” > Read more..
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