Really innovative project concept ? which can have significant socio-economic ramifications and goes beyond the normal business returns. A great idea in the social entrepreneurial domain.

The team is good and capable, too. The entrepreneur has demonstrated significant capabilities to pull the project through.

Already there are a good number of organizations partnering in the outdoor publicity revenue model ? which can be expected to go further.

Threats stem from the fact that the business idea can be easily copied by others in other cities ? so quick scaling up is required in terms of geographical spread.

Moreover, usage of rickshaws are on the decline in the main cities or are either banned or on the decline ? which might restrict the business model to class B & C towns.

The potential for OOH advertising in India is huge. Using cycle rickshaws is a novel idea, to be used in a number of large and medium sized cities and towns across the country.

The promoter appears to have got the model right, and has demonstrated cash flows at a very early stage.

The challenge now is to keep the costs low, and expand rapidly. He will need to build a credible hands-on implementation team. He would do well to raise capital from investors and plan for rapid expansion.

Without this, he might lose out on the prime-mover advantage he has, as the barriers to entry in this business can be fairly low.