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Challenges Team Spirit

Meet the people behind the startup

Shortlisted | Wyn Brands | 2003
Stephen Poonnen | Bangalore | Agribusiness/ Agriculture
Nominated on Sep 27 2008 8:20PM | by NEN
Wyn Brands - Snapshot
Enjoy fresh vegetables, straight from farm.
Stephen Poonnen, Entrepreneur

Spinning the Right Team

Dedicated, self-motivated and honest, WYNBRANDS' employees keep up with the stringent demands of hygiene, time and integrity specified by the nature of their jobs

"Who would want to make a career out of cutting egetables" wondered Stephen Poonnen when he thought of putting together a team for his startup that produces fresh-cut vegetables. He knew, right from the start, that he couldn't afford to have people with Ivy degrees on his team. Simple folk, who wouldn't mind getting their hands dirty, and those with a semi-urban background was what he knew would work for his business.

Stephen himself had a farm and business background, and he thought it would do a world of good to his business if somebody with an industrial background would come on board. So when a friend offered to introduce him to an Imports executive w... > Read more..

A KRISHNAPPA, G MANJUNATHA, TRIVENI H

How did you go about building your team?

While building our team, we basically considered the attitude of the candidates and their need for a job. We were a non-established business - a pioneer. As there were no norms, no pre-determined templates that one could follow in our business, it was a new concept and we had to create our own path, set the rules of the game by sheer on-the-job experience and customer guidance. Handling fresh produce means visiting farms, rural areas and markets which do not offer very cozy environments. The attitude to service and learn from customer interaction was most important. We knew our journey would be a long one and therefore we needed people who could find a sense of achievement in the small steps we took and the small success we achieved. So our team mostly comprises of people with a rural rather than an urban background.

We...
> Read more..
A KRISHNAPPA, G MANJUNATHA, TRIVENI H

What are the things you are most proud of in your team?

Mutual understanding, team spirit, excellent guidance with clear communication, enthusiasm, commitment, the attitude of taking up a challenge, the ability of time management and dynamism. We are rewarded with customer support. Rest if you may but don't QUIT has been our guiding philosophy.

Another important thing is that all of us at the company enjoy each others successes. We are always keen on learning and the company gives us enough space and opportunity for enhancing our knowledge base and our commercial sense. We also have a never-say-die attitude. Most importantly we maintain a calm and cool attitude even in tense situations.
A KRISHNAPPA, G MANJUNATHA, TRIVENI H

How do you want to see your business grow?

We hope that in a very short span of time we should be a national player prepared to face competition. We want to grow with our customers, provide them with solutions for needs we can meet and create our own unique identity. We would also like to re-enter the B2C space and become a household name in 'safe convenience vegetables'- a segment we created. We want to make ourselves worthy of an international collaboration as we move up the value chain.
A KRISHNAPPA, G MANJUNATHA, TRIVENI H

What was the most challenging day for the team?

We are in the business of handling perishables, i.e. fresh vegetables each and every day, which is challenging enough by itself. But one memorable day was when there was demand for a large quantity of an exotic vegetable for our customers. We could give no excuses, therefore each and every team member went around the city, searched for it and we were finally ended up collecting a decent serviceable quantity both at Bangalore and Hyderabad.
A KRISHNAPPA, G MANJUNATHA, TRIVENI H

What's the thing you love most about your company?

We love the work environment at our company, where there is an opportunity for each and every one to grow along with the company. We are motivated at every stage, and are individually credited for the successes. Our bosses never treat us as employees, but give us responsibility as well as freedom to execute and also fail.
A KRISHNAPPA, G MANJUNATHA, TRIVENI H

What's the value you relate to most about your company?

At Wynbrands, we are proud that we are truly helping farmers. 70% of India's population still depends on farming as a vocation. We have also created value addition to fresh farm produce by positioning ourselves as a service provider offering reliability, convenience and food safety. Our service will see greater adoption and we will need to scale a higher bar when it comes to service levels.
A KRISHNAPPA, G MANJUNATHA, TRIVENI H

If there is one thing you want to change about your company, what would it be?

At present we simulate a chill environment with zero power for the transportation of final product (fresh cut vegetables) to maintain the cold chain, we would like to implement more efficient, long duration and clean technologies as we try and grow geographically.
We would like to become a Food Component player of repute known for innovative delivery capabilities.
We need to grow in size and have appropriate structures in place that support growth and enthusiasm.
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Read comments on this startup
this concept work, in the urban market that to in tier-1 and 2 cities there is need to have some mor...Read more..
Posted by yogesh kale | Jul 10 2009 12:52PM
Great !
Posted by Reena | Mar 3 2009 5:58PM
Thank you TATA NEN and every one who read about us and voted for us ... A big thank you from the...Read more..
Posted by STEPHEN POONNEN | Feb 28 2009 10:53PM
yes, it is really very good
Posted by shovan ghosh | Jan 12 2009 6:36AM
yes, it is really very good
Posted by shovan ghosh | Jan 12 2009 6:35AM
Excellent idea ,pls mail me your contact details
Posted by neerraj maheshwari | Dec 30 2008 9:13PM
hii its realy good
Posted by hema .j gss | Dec 27 2008 7:04PM
Really nice farm.
Posted by Lakshmi. | Dec 25 2008 4:33AM
Always keep "wyn"ning for better life.
Posted by YAMUNA P. | Dec 25 2008 4:27AM
Doing good job (**CONGRATS**)
Posted by VENKAT NAIDU P. | Dec 25 2008 4:21AM
want to be a part of bussiness
Posted by vipin agarwal | Dec 23 2008 8:23PM
Wyn is succeeding in a field where faiure stares at you every day. There are no secrets to Wyn's suc...Read more..
Posted by Srinivasan Ramaswamy | Dec 20 2008 2:05PM
hi wynfarms...great job.. go ahead..
Posted by bala ji | Dec 17 2008 5:52PM
It's very interesting venture.
Posted by Kamalendu Chakraborty | Dec 17 2008 2:04PM
Great job
Posted by Ramaswami Vasudevan | Dec 17 2008 8:03AM
Good to see a new entrepreneur in the field of agribusiness
Posted by Veeintramuthu | Dec 15 2008 5:55PM
Steve has the capability to win this award,Dynamic- young-talented Entrepreneur
Posted by L.Muthukumar | Dec 15 2008 3:26PM
Serve agricultural sector. So good to promote
Posted by Rajesh | Dec 15 2008 10:55AM
Hi! Good to know such enterpreneurs starting work that ensures work to more people. Would like to kn...Read more..
Posted by Vaishali Pai | Dec 15 2008 10:09AM
All the best Steve
Posted by Chandrabhanu Pattanayak | Dec 13 2008 4:42PM
Best Wishes
Posted by Ramalingam D | Dec 12 2008 11:46AM
All d best stephen
Posted by gokulakrishnan | Dec 12 2008 9:01AM
My vote goes for Wynbrands!
Posted by ravin kurian | Dec 11 2008 8:11PM
Good that Stephen is supplying to world brands
Posted by Manish Ramakrishnan | Dec 11 2008 5:54PM
A Simple idea grown into Bussiness,very inspiring......
Posted by Ravi chougule | Dec 11 2008 5:22PM
Highly dependable & motivated team, delivering consistent quality products...very fast growth poten...Read more..
Posted by manjunath patil | Dec 11 2008 2:02PM
very nice....steve has potential to win the award....All the best to Steve & his team
Posted by Debabrata Halder | Dec 11 2008 12:06AM
concept to making healthy living easier.
Posted by Lalitha Janakiraman | Dec 10 2008 3:14PM
Agri products is where India should focus. Our economy should rule the world as a major food source.
Posted by T Premkumar | Dec 10 2008 10:10AM
Vegetable cutting ! we know at home only.Do you believe this startup is feeding more than 100 famili...Read more..
Posted by yagna | Dec 9 2008 6:19PM
THIS IS A GOOD FRESH CUT VEGETABLE UNIT.
Posted by manjunath | Dec 9 2008 6:03PM
A good concept which should have long term benefits
Posted by Harinder Lamba | Dec 9 2008 3:30PM
Xlnt venture can I tie-up to expand further.
Posted by Chakravarthy | Dec 9 2008 1:10PM
the ceo looks handsome, my best wishes for staeve and his team
Posted by guruswamy sundravel | Dec 8 2008 6:50PM
i am i will comment leateron.
Posted by raveesh | Dec 8 2008 2:52PM
It is a great spiraling design for QSR format retailing. Restauranting is becoming straightforward t...Read more..
Posted by Shiv Mudaliar | Dec 8 2008 12:56PM
This required a hitherto un developed segment in India, namely pre-packed cut vegetables. While the ...Read more..
Posted by Raj Nair | Dec 8 2008 10:46AM
Steve has excellent energy to do so. Then one The Best. he has got power to win. Best wishes for Wy...Read more..
Posted by Rajiv Salhotra | Dec 7 2008 11:38AM
Outstanding Vision, Breathtaking Innovation, Flawless Execution, Courage to go into an area where sh...Read more..
Posted by Arun Kumar | Dec 6 2008 9:23AM
Great idea and brilliant work! My vote goes to wyn.
Posted by Rajesh C | Dec 5 2008 8:19PM
In this fast moving life style of corporate people, availability of cut vegetables in the retail mar...Read more..
Posted by nandakumar bn | Dec 5 2008 8:16PM
unique & an original in India
Posted by mammen jacob | Dec 4 2008 3:45PM
India seems to be moving in the right direction with creative concepts like these. Though our food s...Read more..
Posted by Ivy Rajan | Dec 2 2008 9:20PM
Living here in Canada, when I travel to India,I am always worried about cross contamination of food....Read more..
Posted by Kadiyala Babu | Dec 2 2008 9:17PM
A very unique idea for India. Has tremendous potential.
Posted by Stephen Robertson | Dec 2 2008 7:05PM
Excellent
Posted by VINU KRISHNAN | Dec 2 2008 5:10PM
A very innovative idea
Posted by RICHA S SINGH | Dec 2 2008 5:09PM
GOOD
Posted by DEEPALI THORAT | Dec 2 2008 5:08PM
Professionally managed
Posted by SHIJY JOY | Dec 2 2008 5:08PM
Its a brilliant idea
Posted by MANJU SAKARAY | Dec 2 2008 5:06PM
HSU 411 SHIJY JOY WYNBRANDS TataNENHottestStartups
Posted by SHIJY JOY | Dec 2 2008 5:05PM
Good work!!! This can help to optimise the cost for the food retailers in the long term and ensure c...Read more..
Posted by Vineet Jain | Dec 2 2008 11:22AM
Good Luck....
Posted by Devesh Kanjolia | Dec 2 2008 11:10AM
Kudos.....
Posted by Anil Kaundal | Dec 2 2008 11:10AM
Great....My vote goes to Wynbrands....
Posted by Vishal Trikha | Dec 2 2008 11:09AM
Excellent......
Posted by Ravi K K | Dec 2 2008 11:08AM
Great to find an indian company boldly walking the path of product innovation in Hospitality Domain....Read more..
Posted by Chander B. Shukla | Dec 2 2008 10:55AM
Amazing and excellent
Posted by SENTHIL KUMAR M | Dec 1 2008 3:49PM
Amazing
Posted by raj kumar | Dec 1 2008 3:18PM
Excellent...
Posted by Chandrasekar | Dec 1 2008 2:48PM
Nothing like it for a meal in a hurry!
Posted by Serah Zachariah | Dec 1 2008 12:27PM
In the space of IT Narayan moorthy,in space of steel lakshmi mittal,in the space of hospatility dev...Read more..
Posted by krishna | Nov 26 2008 12:03PM
Food for thought in fresh and green is a good idea
Posted by umadevi | Nov 4 2008 10:57AM
It is a new idea of business and excellent prospects for FOOD for THOUGHT
Posted by uma Sid | Nov 4 2008 10:54AM
Very good idea.
Posted by RajLakshmi Krishnamurthi | Oct 30 2008 4:08PM
This business model facilitates linking urban opportunities to rural hinterlands involving rural li...Read more..
Posted by stephen poonnen | Oct 23 2008 6:06PM
Dear Steve , would be another Steve Jobs
Posted by prabhakaran.p | Oct 23 2008 12:37PM
Great company with a unique focus. I have known stephen from more than 8 years and I am sure he will...Read more..
Posted by Dr Ashish Dhawad | Oct 17 2008 4:07PM
jai jawan, jai kissan jai wyn group who support the kissans
Posted by n ananthanarayan | Oct 10 2008 10:42AM
Great job Steve...it is the hottest startup
Posted by Praveen Kumar Kolimarla | Oct 8 2008 5:46PM
the idea is vry good and people come across this profile shud defntely vote this person....... as we...Read more..
Posted by naveen | Oct 7 2008 7:13PM
Wyn Brands lead Stephen, is a professional organizations, having commitment and customer focused a...Read more..
Posted by NARASIMHA PRASAD | Oct 6 2008 5:59PM
really kool concept tats like gr8n idea
Posted by vijay gophane | Oct 6 2008 4:19PM
Super Idea for Start up
Posted by Ashok Singh | Oct 6 2008 8:44AM
wyn brands is a uplifting compainy with excellent and prompt distribution of fresh cut vegitables.
Posted by varadarajulu | Oct 3 2008 10:23PM
It is an excellent idea to contribute to high level
Posted by santhiya | Oct 3 2008 3:51PM
Good show
Posted by Neel | Oct 3 2008 2:31PM
Its is a best startup and itis very fast developing among all startups
Posted by sainath | Oct 3 2008 2:15PM
Realistic....can workout for the people who are really understand the market requirements... green b...Read more..
Posted by Raju MSN | Oct 3 2008 2:04PM
I aprriciate him, for doing former oriented and promote former wealth, so i vote for it.
Posted by thiyagarajan p | Oct 3 2008 11:45AM
Innovative idea which he got in fresh vegetables is really excelent job. He is not only a talented, ...Read more..
Posted by Triveni | Oct 3 2008 10:31AM
Its really nice to know that they have nominated. Fresh produce which he doing is really easy, tast...Read more..
Posted by Subramanyam | Oct 3 2008 10:21AM
Mr Stephen is doing a lot for the farmers by procuring the vegeteable from them folr processing. Pl...Read more..
Posted by M.Ramesh babu | Oct 2 2008 8:30PM
This is THE HOTTEST STARTUP, A NOVEL BUSINESS VENTURE, Cast your votes for Wynbrands
Posted by raj | Oct 2 2008 10:31AM
It is an excellent idea to contribute to high levels of hygiene in various fast food
Posted by raj | Oct 2 2008 10:30AM
Steve has the capability to win this award,Dynamic- young-talented
Posted by devraj | Oct 2 2008 10:29AM
very very nice
Posted by padama | Oct 2 2008 10:28AM
very good
Posted by ramya | Oct 2 2008 10:27AM
very nice
Posted by swathi | Oct 2 2008 10:27AM
nice
Posted by nikil | Oct 2 2008 10:26AM
super
Posted by ravi | Oct 2 2008 10:25AM
exelent
Posted by venkat | Oct 2 2008 10:25AM
simply super
Posted by devraj | Oct 2 2008 10:24AM
Steve has the capability to win this award,Dynamic- young-talented
Posted by Mallaiah A | Oct 2 2008 5:37AM
Nice one
Posted by Shouri | Oct 1 2008 6:59PM
Such start-ups by young and highly qualified persons deserves encouragement and therefore my vote go...Read more..
Posted by MK Prabhu | Oct 1 2008 2:24PM
Steve has the capability to win this award,Dynamic- young-talented Entrepreneur.Cast your votes for ...Read more..
Posted by Muthukumar | Oct 1 2008 1:19PM
It is an excellent idea to contribute to high levels of hygiene in various fast food and restaurants...Read more..
Posted by nandakumar bodicelly nagarajan | Oct 1 2008 11:44AM
Excellent! If I want organic fruits and vegetables to be delivered to Delhi directly from the farms,...Read more..
Posted by Pooja Chopra | Sep 30 2008 2:50PM
What a cool idea! This is the kind of initiative that can transform rural India as well as cut i...Read more..
Posted by Suresh John | Sep 30 2008 10:06AM
This is THE HOTTEST STARTUP, A NOVEL BUSINESS VENTURE, Cast your votes for Wynbrands
Posted by Rufus Dhinagara Raj | Sep 29 2008 2:39PM
very nice
Posted by amaranadh vuggu | Sep 29 2008 12:50PM
HI , freinds this is saurabh sharma a enthusiastic enegetic,skilled want to know MBA universe.so pl...Read more..
Posted by saurabh sharma | Sep 28 2008 10:56PM
Team information

A Krishnappa, Plant Head - Bangalore, Commerce Graduate with over 10 years of industrial experience
G Manjunath, Plant Head - Hyderabad, ITI qualified with over 10 years experience including a stint overseas. > Read more..

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