| Business Basics |
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| Company Name |
Sacred Moments |
| Founded in |
2006 |
| Headquartered in |
Mumbai |
| Company website/URL |
www.blessingzonline.com |
| Industry |
Retail/ Consumer-based |
| Stage of the company |
Scaling up |
| Source of idea |
Systematic search for business opportunity |
| Awards & honors |
Mini Baazigar' in Business Baazigar show of Zee TV; winner of 6-7 National level B Plan competitions at IIM-L, IIT-K, TAPMI, IIM-C, NIT Trichy, ICF...> Read more.. |
| Awards & honors |
Mini Baazigar' in Business Baazigar show of Zee TV; winner of 6-7 National level B Plan competitions at IIM-L, IIT-K, TAPMI, IIM-C, NIT Trichy, ICFAI University.
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| Business description |
Sacred Moments pioneered the concept of Designer Pooja Kits customized for various Festivals of India. We manufacture Pooja Kits under 2 brands namely "Blessingz" and "Bhakti" starting with "Blessingz" Diwali Kit. We now have a portfolio of 8 Pooja Kits namely Diwali, Ganpati, Holi, Satyanarayan, Durga Pooja, General Pooja, Griha Pravesh, Vahan and Musli...> Read more.. |
Sacred Moments pioneered the concept of Designer Pooja Kits customized for various Festivals of India. We manufacture Pooja Kits under 2 brands namely "Blessingz" and "Bhakti" starting with "Blessingz" Diwali Kit. We now have a portfolio of 8 Pooja Kits namely Diwali, Ganpati, Holi, Satyanarayan, Durga Pooja, General Pooja, Griha Pravesh, Vahan and Muslim Kit.
We cater to all religious requirements of our clients who comprise Corporate (Festival Gifts), Merchant Exporters, Retails Chains, Religious Organizations and Gifting Portals. We aim to become leaders in providing religious and spiritual solutions covering all religions of the world.
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| How does the business make money? |
| Sale of products to corporates, exporters, retail chains and online. |
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| Team information |
| Prakash Mundhra, Entrepreneur |
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| Competition |
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| Competitors |
Dealers in Corporate Gifts who at times make similar kits for their clients on need basis. No one completely devoted in making designer Puja Kits. |
| How different is your product or service? It has... |
Substitutes that differ in price or value |
| In what way is your product or service different? |
We have an entire range of Puja Kits with multiple designs while competitors have made either stand alone kits as per their clients requirement. We ha...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
0-5 |
0-5 |
| No. of locations |
0-1 |
2-5 |
| No. of customers |
16-50 |
over 50 |
| Turnover |
11-50 lacs |
51 lacs-1 crore |
| Profits |
6 to 15 lacs |
16-50 lacs |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Personal savings |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
1. Need oriented product Startup for Masses rather than Fancy Idea oriented Startup.
2. Substitute for Mundane Sweets and Dry fruits as corporate gifts.
3. In-sync modern retail formats need where shabby packaging cannot be sold.
4. Broke-even in 3 months and a growth of 150% in second year.
5. Low Overheads allowing use ...> Read more.. |
1. Need oriented product Startup for Masses rather than Fancy Idea oriented Startup.
2. Substitute for Mundane Sweets and Dry fruits as corporate gifts.
3. In-sync modern retail formats need where shabby packaging cannot be sold.
4. Broke-even in 3 months and a growth of 150% in second year.
5. Low Overheads allowing use of cash generated for business growth.
6. Turned an unorganized industry to organized industry in India.
7. Procurement of products directly from producers in Rural/ Semi-Urban regions contributes to growth of backward regions.
8. Scope for becoming a generic brand into religious solutions.
9. Breaking the myth of Experience/ Family background required for success in business after MBA if one is not from IIMs
10. Passion of the Entrepreneur who refused a 6.5 lac salary, did not get deterred by pessimistic view of faculty from IIM A , invested money won in 12 B-plan competitions and postponed his marriage for business needs.
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| What keeps the team awake at night? |
1st year of Business ( 2006) - Planning and Designing work
2nd Year of Business ( 2007) - Sending Emails.
3rd Year of Business ( 2008) - Early to Bed and Early to Rise except when I have to call my US clients at 2 a.m ( IST) |
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