| Business Basics |
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| Company Name |
Greynium |
| Founded in |
2006 |
| Headquartered in |
Bangalore |
| Company website/URL |
http://www.greynium.com |
| Industry |
IT/ Internet/ Software |
| Stage of the company |
Scaling up |
| Source of idea |
Systematic search for business opportunity |
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| Business description |
Click.in is a free classifieds portal in Indian languages. Click.in offers more than 52,000 active classifieds per month, with around 75 categories & 200 cities in India. Apart from English, the classifieds are available in Hindi, Tamil, Telugu, Kannada & Malayalam language options. Click.in is a fast growing classifieds portal and is among the top 3 cla...> Read more.. |
Click.in is a free classifieds portal in Indian languages. Click.in offers more than 52,000 active classifieds per month, with around 75 categories & 200 cities in India. Apart from English, the classifieds are available in Hindi, Tamil, Telugu, Kannada & Malayalam language options. Click.in is a fast growing classifieds portal and is among the top 3 classifieds websites in India.
A mobile version of Click.in is also available for GPRS enabled handsets. Some of the salient features offered are, classified posting through SMS and email alerts for new posting.
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| How does the business make money? |
Click.in currently offers the service for free, going forward Click.in will charge users for premium posting. Click.in will charge companies such as Realtors, Property Builders, IT Companies, so on, to host their own sections on the portal. |
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| Team information |
-B. G. Mahesh, CEO
-Sriram Hebbar, COO
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| Competition |
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| Competitors |
Sulekha.com Quikr.com |
| How different is your product or service? It has... |
Identical or close substitutes available in India |
| In what way is your product or service different? |
Click.in is an Indian Classifieds portal. It is amongst the top three classified sites in India (quikr.com, sulekha.com), and the first online clas...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
0-5 |
6-15 |
| No. of locations |
0-1 |
0-1 |
| No. of customers |
over 50 |
over 50 |
| Turnover |
pre revenue |
11-50 lacs |
| Profits |
preprofit |
preprofit |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Angel investors |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
Greynium is the one of the first companies to address the language user base on Internet with portals like oneIndia.in and Click.in. Greynium has focused on creating content for not just the local audience but also for Internet users who are familiar with Indian languages.
Click.in was established with an idea of connecting buyers and sellers fro...> Read more.. |
Greynium is the one of the first companies to address the language user base on Internet with portals like oneIndia.in and Click.in. Greynium has focused on creating content for not just the local audience but also for Internet users who are familiar with Indian languages.
Click.in was established with an idea of connecting buyers and sellers from every major city in India. Hence Click.in's 75 categories from 200 Indian cities offer the best classifieds content for Indian Internet users. While Click.in competitors have been heavily spending (between 10-15 lakh rupees per month) on marketing their product through print and television, Click.in has spent Zero amount on marketing the portal.
The increase in Click.in users have been through self-experience, strong word-of-mouth and greater replies/ ad response. Today, Click.in gets a new ad posting every 1.26 minutes. Keep innovation and customer experience as the core focus, Click.in launched the mobile (WAP) version for Internet enabled mobile handsets.
An exciting feature of the mobile version is that users can directly reply to the ads or use the call back number to interact with the owner of the advertisment. Users can even post new ads from anywhere by simply sending an SMS. Click.in has also launched an application for the popular Social Networking website Orkut.
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| What keeps the team awake at night? |
The growing number of users is extremely encouraging for the team. Staying ahead of the competition is what keeps the team on its toes. The team is constantly studying internet trends, user patterns, keeping a tab on Internet & mobile technologies, generating ideas for user experience, generating ideas for customer acquisition and so on. |
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