| Business Basics |
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| Company Name |
Gray Matter Infotech |
| Founded in |
2008 |
| Headquartered in |
Jaipur |
| Company website/URL |
www.yomacha.com |
| Industry |
IT/ Internet/ Software |
| Stage of the company |
Have prototype |
| Source of idea |
Discovered by chance |
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| Business description |
We are primarily in the internet business. We will develop internet properties that the team believes has potential to be successful in the Indian setup. The first product is a web portal that allows people to Rate other people on looks, meet them, make friends, get recommended on looks and also draw comparisons between videos, pictures or blogs.
> Read more.. |
We are primarily in the internet business. We will develop internet properties that the team believes has potential to be successful in the Indian setup. The first product is a web portal that allows people to Rate other people on looks, meet them, make friends, get recommended on looks and also draw comparisons between videos, pictures or blogs.
People may also compare between their own looks or celebrities or them with their friends! YoMacha brings together looks, rating, networking and popular voting on the same platform. There was no service like YoMacha before and people would either get suggestions from friends or family. YoMacha brings an open platform for unbiased opinion, which is free of cost and you know the response to a look in a span of an hour.
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| How does the business make money? |
Some possible revenue streams that we have identified are:
1. Advertisements
2. Partners for accessories that help people improve their looks
3. Associates for Rating Wars
4. Potential for identifying fresh faces for modelling etc. |
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| Team information |
-Ajit Nawalkha, COO
-Vandana Makharia, Marketing and PR |
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| Competition |
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| Competitors |
hotornot.com
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| How different is your product or service? It has... |
Identical or close substitutes available abroad |
| In what way is your product or service different? |
The portal is not just focused on rating a person but takes it to the next level where we are talking about people getting suggestions on their loo...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
Did not exist |
0-5 |
| No. of locations |
Did not exist |
0-1 |
| No. of customers |
Did not exist |
over 50 |
| Turnover |
Did not exist |
pre revenue |
| Profits |
Did not exist |
preprofit |
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| Primary source of initial funding |
Angel investors |
| Primary source of additional funding |
Angel investors |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
We believe we are hot because:
-We are bringing a unique concept to India, we make sense to the ones who care about how they look, which covers a majority of Indian Youth
-Everyone is a part of the strategic team
-Everyone on the team is equally entrepreneurial
-Equal opportunity, individual responsibility and flexi...> Read more.. |
We believe we are hot because:
-We are bringing a unique concept to India, we make sense to the ones who care about how they look, which covers a majority of Indian Youth
-Everyone is a part of the strategic team
-Everyone on the team is equally entrepreneurial
-Equal opportunity, individual responsibility and flexibility in work are some elements of our workplace
-The average age of the startup team is 24
-We defy the ones who believe startups come from metros in India
-We represent an extremely diverse yet closely integrated team - to know more about us you should check http://yomacha.wordpress.com
-We believe we can dare, dare.
-We can eat, drink, fight and be friends in the same hour
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| What keeps the team awake at night? |
Traffic. Being in the internet industry the thing that concerns/ matters the most is traffic that you have on your portal. As we have introduced the product only about a month and a half back, the primary reason for sleepless nights is the traffic that we are able to get to the portal.
Apart from that, I personally believe that the team is up because of the never-ending conversations over Gtalk or Facebook chat. |
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