| Business Basics |
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| Company Name |
MovieMart |
| Founded in |
2006 |
| Headquartered in |
New Delhi |
| Company website/URL |
www.moviemart.in |
| Industry |
Media/
Entertainment |
| Stage of the company |
Scaling up |
| Source of idea |
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| Partnerships & Tie-ups |
Logistics company TNT for safe and quick delivery of DVDs across the country.
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| Business description |
MovieMart is the most value-for-money rental service in the industry. For just Rs 279 per month, a customer can watch upto 30 movies every month. That's cheaper than what piracy has to offer! MovieMart is one of India's first and fastest growing online DVD rental services. In the short span of two years, MovieMart has become the biggest DVD rental...> Read more.. |
MovieMart is the most value-for-money rental service in the industry. For just Rs 279 per month, a customer can watch upto 30 movies every month. That's cheaper than what piracy has to offer! MovieMart is one of India's first and fastest growing online DVD rental services. In the short span of two years, MovieMart has become the biggest DVD rental service in Delhi with over 10,000 subscribers. We have been able to grow over 100% in the last two years. A MovieMart customer can log on to the website, browse through a wide range of movies and have them delivered to their doorstep.
MovieMart differs in its interpretation of this industry, in that we consider ourselves to be more of a service based company and are proud of having a great in-house team with one of the best customer service in this or any industry. MovieMart sales offers a wide variety of Indian and International DVDs throughout the world. Indian DVDs being much cheaper attract a lot of customers from overseas. The online sales was test launched in April 2008 and results are very encouraging in a very short span of time.
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| How does the business make money? |
| Large number of customers paying monthly subscriptions.
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| Team information |
| Suresh Mansharamani, Co-founder
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| Competition |
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| Competitors |
Bigflix.com,Seventymm.com
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| How different is your product or service? It has... |
Identical or close substitutes available in India |
| In what way is your product or service different? |
We are the only online DVD rental service in the world who have put their complete inventory online. Our customer can select his movies. There is n...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
16-25 |
26-50 |
| No. of locations |
0-1 |
2-5 |
| No. of customers |
over 50 |
over 50 |
| Turnover |
51 lacs- 1 crore |
1-5 crore |
| Profits |
preprofit |
breakeven |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Personal savings |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
MovieMart is the only online DVD rental delivering movies the same day as ordered with delivery times cut down to as little as an hour in some areas. MovieMart is also the only online DVD rental in the world which lets you choose your own movie instead of watching one which was available at that given time.
All other services in the world includi...> Read more.. |
MovieMart is the only online DVD rental delivering movies the same day as ordered with delivery times cut down to as little as an hour in some areas. MovieMart is also the only online DVD rental in the world which lets you choose your own movie instead of watching one which was available at that given time.
All other services in the world including Netflix expects a customer to make a queue and the company sends to customers whatever is available on that day, with the result that, if the customer is in the mood of watching a comedy, he may end up getting horror. MovieMart customer care and support is the best in the industry which has helped keep the customer retention level at a steady 95% (http://www.moviemart.in/testimonial_display.aspx , http://www.mouthshut.com/product-reviews/Moviemart.in-925070117.html).
We are making over 2,000 deliveries everyday in Delhi and NCR without any error, thus aiming to achieveSix Sigma performance. The hottest bit about us would be we are the only real national player in the industry servicing over 300 cities, so anyone in Kashmir or Kanyakumari can enjoy the same benefits of MovieMart sitting at home. In potential, MovieMart can eliminate piracy by giving people a cheaper option to watch original movies through a world class customer service delivering movies right at the customers' doorsteps.
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| What keeps the team awake at night? |
Our goal is to reach every household of India and provide them with original DVDs at value for money prices through an excellent service system. We started from scratch, self funded ourselves thus far, in our dream to be the biggest entertainment company in the world. We saw a big opportunity in the rental service sector as the only available option before us was the unorganised pirated sector.
We firmly believe that we can, not only eliminate piracy and become the biggest online DVD rental in the world, but also go on to other sectors within the entertainment industry such as Home Video Rights, Television Software, DTH, Video Download, Movie Production, and a few more areas where we believe there is a huge scope for growth and improvement.
Our dream to achieve this is shared by everyone at MovieMart including many of our customers who remain loyal and supportive, constantly giving us feedback and suggestions so that we keep on improving. |
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