| Business Basics |
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| Company Name |
Adhysteria.com |
| Founded in |
2007 |
| Headquartered in |
Mumbai |
| Company website/URL |
www.adhysteria.com |
| Industry |
IT/ Internet/ Software |
| Stage of the company |
Have first customer |
| Source of idea |
Developed family or friend?s idea |
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| Business description |
If you want to give away something for free; if you are in need of something; if you want to engage in a barter - and you want to do all this using the power of video, Adhysteria.com fills in the gap. The users can interact with users and discuss classifieds and create social classifieds communities.
Along with thorough product descriptions and u...> Read more.. |
If you want to give away something for free; if you are in need of something; if you want to engage in a barter - and you want to do all this using the power of video, Adhysteria.com fills in the gap. The users can interact with users and discuss classifieds and create social classifieds communities.
Along with thorough product descriptions and up to 3 pictures, users can show off their product even further. The audio/ video feature allows all registered members to upload clips of audio and/or video from their computer, which can then be streamed online by other users who are interested in viewing an item or contacting a seller. The goal is to provide the seller an opportunity to give a rich verbal and/ or 360° description of their product, showing it from every angle, showcasing the product in use, telling that special story behind the item and helping it stand out. These features are absolutely free and easy to use, providing yet another means to help connect buyers and sellers.
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| How does the business make money? |
| Video advertising now Longtail Video and Google adsense, planning to introduce Banner ads and google maps priority listings along with homepage priority listings.
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| Team information |
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| Competition |
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| Competitors |
imoondo.com (closed shop)
iposte.org, realpeoplerealstuff.com
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| How different is your product or service? It has... |
Identical or close substitutes available abroad |
| In what way is your product or service different? |
None have enabled user interaction, social features and user friendliness. Also, many are outright youtube copies.
None have designed for t...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
0-5 |
0-5 |
| No. of locations |
0-1 |
0-1 |
| No. of customers |
over 50 |
over 50 |
| Turnover |
pre revenue |
pre revenue |
| Profits |
preprofit |
preprofit |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Personal savings |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
There are plenty of classifieds sites over the internet. But video classifieds site are very few. You can google for the same and you will know what we mean. Studies show that consumers remember 10% of what they read, 20% of what they hear and over 50% of what they see and hear. It becomes easier to sell items faster with video advertisements. Vid...> Read more.. |
There are plenty of classifieds sites over the internet. But video classifieds site are very few. You can google for the same and you will know what we mean. Studies show that consumers remember 10% of what they read, 20% of what they hear and over 50% of what they see and hear. It becomes easier to sell items faster with video advertisements. Video ads get a 71% bigger response than simple text ads. Adhysteria offers the provision of free social video classifieds along with the ability to let users view other posts. Another hot aspect is that the users can post classifieds via their mobile phones. With few clicks of a mouse, customers can upload their own video commercials, recorded on their camcorders, webcams, digital cameras or camera phones. The ads highlighted are organized by category and location, and users can enter text descriptions, prices, thumbnail photos and tags along with their video clips. We have just recently added the element of Social networking for end users/ advertisers to interact with each other and help in a better bargain experience.
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| What keeps the team awake at night? |
The most important thing that keeps us awake is trying to incorporate all requests made by users of the site. This we feel is the most important thing which will help the site grow. We also try to see how we can be up to date with technological advancements and see if incorporating the same would be of some help to our end users. The genesis of this site happened when our founder was browsing through numerous classifieds sites for used laptops. The experience was dissatisfactory as he could see only pictures of the laptops and could not get an experience of the real thing. So, he asked the user to send a video and confirmed on the laptop after seeing the video. The rest was simple. He felt a clear void in the classified market space and thereby Adhysteria.com was born. We want users to come to our site to fulfil a void that they see in other sites. |
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