Free offerings to the end consumer is always attractive - but what are the implications for the service provider? In this field there are several competitors including giants like Reliance with immense money power and the ability to destabilize the market for new players . New players will need huge capital to survive. After investing money for infrastructure, managing personnel, operative expenses etc., there is a real risk that "advertising mediums" may not bite Or too many restrictions are put on the free user! It is early to comment on the business model or revenue earnings.

User base is also not clear - it is not known how many of the logged in people are repetitive after an expiry of 20 minutes duration! There are chances of misusing the facility if the activities are not controlled properly. Who will administer the operations? As far as the technology is concerned, it is not possible to guess on the use of -patented technology!

In nutshell, this is another organization getting into the relative business of managing the kiosks where innovation takes back seat in operations, product or service, or marketing all except solving hard problem of the user paying money.

The company is showing some traction - either with increasing number of customers or in research and development but it has to be seen over time. It is essential to have a more thorough sense of the market before leaping in and ploughing in money into operations.