| FulMarxx | 2007 |
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Shiladitya Bora | Ahmedabad | Media/
Entertainment
Nominated on Sep 19 2008 10:58PM | by
NEN
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| FulMarxx - Snapshot |
| For the love of films |
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| Business Basics |
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| Company Name |
FulMarxx |
| Founded in |
2007 |
| Headquartered in |
Ahmedabad |
| Company website/URL |
www.fulmarxx.net / http://fulmarxxshortsfest.wordpress.com |
| Industry |
Media/
Entertainment |
| Stage of the company |
Scaling up |
| Source of idea |
Built hobby into a business |
| Awards & honors |
1. Endorsed by Tina Ambani, Reliance Dhirubhai Ambani Group
2. First Company to be incubated by Mudra Institute of Communications Ahmedabad...> Read more.. |
| Awards & honors |
1. Endorsed by Tina Ambani, Reliance Dhirubhai Ambani Group
2. First Company to be incubated by Mudra Institute of Communications Ahmedabad - Entrepreneurship Development Center(MICA-EDC)
3.The Times of India group has selected Shiladitya Bora, Founder FULMARXX as one of it Top 10 (TOI Team 10 for tommorow) choosen on the basis of offbeat professional pursuits. (TOI, June 2, Delhi Edition)
4. On International Youth Day, The Times of India featured Founder, FULMARXX amongst selected youth who have not only scripted success stories for themselves, but have also become role model for others. (TOI, Ahmedabad edition, Aug12)
FulMarxx founder Shiladitya Bora has been invited by IIMA to deliver a guest lecture on "Contemporary Film Industry Business" to the 2nd year students of the flagship PG program along with top notch bollywood honchos like Ronnie Screwala, Aamir Khan, Farhan Akhtar, Ekta Kapoor, Kamal Hasan, Madhur Bhndarkar etc. Shiladitya is the youngest and only start-up entrepreneur in the elite panel.
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| Partnerships & Tie-ups |
TASOL GLOBAL / Delirious Donuts Design Studio/ Sanguine Management Services Pvt Ltd./ Go Bananas / INIT Films / ITALICS / Calypso International / MICA...> Read more.. |
| Partnerships & Tie-ups |
TASOL GLOBAL / Delirious Donuts Design Studio/ Sanguine Management Services Pvt Ltd./ Go Bananas / INIT Films / ITALICS / Calypso International / MICA Entrepreneurship Development Center (EDC)
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| Business description |
FulMarxx is a 'new model' integrated filmed entertainment company, with its wings spread across motion pictures, entertainment marketing, short films and film festival with robust worldwide distribution capabilities. FulMarxx was initially established as a short films company and has now eventually moved across various verticals. It also takes the credit...> Read more.. |
FulMarxx is a 'new model' integrated filmed entertainment company, with its wings spread across motion pictures, entertainment marketing, short films and film festival with robust worldwide distribution capabilities. FulMarxx was initially established as a short films company and has now eventually moved across various verticals. It also takes the credit to organize the FulMarxx Shorts Fest, which has bloomed into India's largest short film festival.
Our verticals:
FulMarxx Shorts (Short Films/ Corporate Films)
FulMarxx Shorts Fest (India's Largest Short Film Festival)
FulMarxx 360 Degrees (Entertainment/ Movie marketing)
FulMarxx Motion Pictures (Upstart Production House)
FulMarxx is governed by three essential determinants; People, Passion and Perseverance. It's pivotal to have a good and energetic team to escalate passion to produce good cinema and mince it with hard shell dedication for a profitable output.
Trailblazing the silver screen, here we come with two new star studded cine blitzes for you in the year 2009: call them Z24FPS (Zindagi 24 Frames Per Second) and Antaheen.
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| How does the business make money? |
FulMarxx Shorts : Per project basis, Retainership
FulMarxx Shorts Fest: Sponsorship fee, Film Submission Fee, Ticket & Merchandise sale
FulMarxx 360 Degrees: Per Project basis
FulMarxx Motion Pictures: Box Office collection, Music Rights, Satellite Rights, Home video Rights, Overseas, Airborne, In-film placement |
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| Team information |
Ankur Singh, Highly focussed and composed individual even in situations of extreme work pressure. He's the sound advisor behind FulMarxx and the man behind the meticulous planning of finances that makes him an indispensable asset;
Pooja Ganeriwala; Dynamic, aggressive and multi-talented, Pooja is a constant motivating factor to the team. Bringing with her innovative ideas to the group, she adds zeal to everyday routine work and enthuses charm into conventional activities;
Ankur J., His first job was selling newspapers and then as a journalist in a leading English daily. With more than 4 years of experience in daily soap production, film direction, and marketing, this workaholic believes in taking very high risks and walking the untrodden paths;
Aditi Roy, An avid film buff, bettered grounds for future with a Masters in Film Studies and a 2 years stint at Film Institute. Worked with big names like Aparna Sen, Shekhar Das (national award winning filmmaker), SaReGaMa Films etc. Absolutely focused this young filmmaker is about to go places with her first feature releasing next summer;
Neill. S. Mitra, Top-notch career given up for the love of A-Z of films & beyond. A passionate & restless Cameraman in documenting filmmaking; presently busy penning original feature scripts. PR for 20 films in 2 years including Aparna Sen, Rituparno Ghosh & Buddhadev Dasgupta.
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| Competition |
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| Competitors |
FulMarxx Shorts - Moving Pixels Co., Bharat Bala Productions
FulMarxx Shorts Fest - Sony Pix Short Film Festival, Filmaka India
FulMarxx 360 Degrees - P9 Integrated
FulMarxx Motion Pictures - UTV Spotboy, Mukta Searchlight |
| How different is your product or service? It has... |
Identical or close substitutes available in India |
| In what way is your product or service different? |
The vision rings thus: 'To be the pre-eminent, global filmed entertainment production house'. FulMarxx conjures magic across the following vertical...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
Did not exist |
0-5 |
| No. of locations |
Did not exist |
2-5 |
| No. of customers |
Did not exist |
6-15 |
| Turnover |
Did not exist |
51 lacs-1 crore |
| Profits |
Did not exist |
6 to 15 lacs |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
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| Raised institutional capital? |
No |
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| Why is this startup hot? |
FulMarxx is a unique, thought-of-but-never-ventured-into concept, the first ever Integrated Filmed Entertainment Company that explores a lot of disciplines like motion pictures, entertainment marketing, short films and film festivals with robust worldwide distribution capabilities. Just as how Larry Page and Sergey Brin became 'Google-struck' at Stanford...> Read more.. |
FulMarxx is a unique, thought-of-but-never-ventured-into concept, the first ever Integrated Filmed Entertainment Company that explores a lot of disciplines like motion pictures, entertainment marketing, short films and film festivals with robust worldwide distribution capabilities. Just as how Larry Page and Sergey Brin became 'Google-struck' at Stanford, a bunch of young ones were 'FulMarxx-struck' at MICA. Defying the paranoia, shattering the myths and taking uncharted avenues, the team believed in themselves and with total conviction and unbridled passion jumped into creating a phenomenon.
The first ever, one of its kinds exclusive short film festival in India went international spanning 18 countries. The financial growth has been healthy (Zero to 79 + Lakhs in a year) and the people behind it only strive to better it. FulMarxx believes that the youth symbolize the talent trove and hence has the entire team spanning from fresh designers to high flying lawyers recruited from institutes of repute.
FulMarxx is not only creating dreams, but living them.
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| What keeps the team awake at night? |
| FulMarxx team loves confronting barricades that have a tang of impossibility so that it equips us better and keeps us perennially charged. Each one of us has defined roles and holds absolute ownership of their tasks. While the day comes with many routine chores, we rule the nights with coffee brews and cuppa. The spirit and passion to design and nurture FulMarxx as we have envisioned keeps us upbeat and working. And, as darkness begins it's a journey to meet the dawn, the dogged determination in us only swells. |
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| Entrepreneur's Details |
| Name |
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Shiladitya Bora |
| Age |
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26 |
| Hometown |
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Jorhat, Assam |
| Family background |
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First gen entrepreneur |
| More than 1 company? |
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No |
| Education |
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Masters |
| Graduated from |
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Mudra Institute of Communications |
| Former employer |
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N.A. |
| Former designation |
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N.A. |
| Area of responsibility |
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N.A. |
| Favorite book/movie |
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Stories of Startups' early days by Jessica Livingston/ Aviator |
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| Voting Closed |
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| “The company seems to be trying to do a lot of different businesses.... ...” > Read more.. |
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| “The industry is a combination of creativity and distribution.......” > Read more.. |
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