| Business Basics |
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| Company Name |
Wyn Brands |
| Founded in |
2003 |
| Headquartered in |
Bangalore |
| Company website/URL |
www.wynfarms.com |
| Industry |
Agribusiness/
Agriculture |
| Stage of the company |
Scaling up |
| Source of idea |
Systematic search for business opportunity |
| Awards & honors |
Customer appreciation
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| Partnerships & Tie-ups |
Base Technology licensed from CFTRI and DFRL Mysore
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| Business description |
| We manage fresh produce (fresh vegetables) supply chain for QSR's (Quick Service Restaurants ) like Mc Donald's , Pizza Hut , KFC , Domino's Pizza , Yo China for whom we manage the entire process starting from planning and procuring the raw material (several types of vegetables), storing them in the right way at the plant, managing a sanitized environmen...> Read more.. |
| We manage fresh produce (fresh vegetables) supply chain for QSR's (Quick Service Restaurants ) like Mc Donald's , Pizza Hut , KFC , Domino's Pizza , Yo China for whom we manage the entire process starting from planning and procuring the raw material (several types of vegetables), storing them in the right way at the plant, managing a sanitized environment at the plant to pre-prepare these vegetables into required shapes, sizes and packaging, bringing down product temperature using a chill chain and in some case manging the deliveries to the cold rooms in the multi location outlets within cities. The outlets actually gets ready to use vegetables cut to specifications and easy to dispense.
< Back
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| How does the business make money? |
| Focus on raw material procuremen , PPC, yield management
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| Team information |
A Krishnappa, Plant Head - Bangalore, Commerce Graduate with over 10 years of industrial experience
G Manjunath, Plant Head - Hyderabad, ITI qualified with over 10 years experience including a stint overseas.
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| Competition |
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| Competitors |
Competition is basically the back of house option the customer has.
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| How different is your product or service? It has... |
Substitutes that differ in price or value |
| In what way is your product or service different? |
Cost effective support in the expansion phase
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
26-50 |
51-100 |
| No. of locations |
2-5 |
2-5 |
| No. of customers |
6-15 |
6-15 |
| Turnover |
1- 5 crore |
1-5 crore |
| Profits |
preprofit |
breakeven |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Personal savings |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
Integration right from farm to fork. Zero post harvest loss achieved. Inclusive growth as people who work are from the rural hinterlands. They understand aspects of hygiene management both personal and in the workplace.
Disciplined in our approach to manufacturing using systems and processes. By using modern communication tools like emails and repo...> Read more.. |
Integration right from farm to fork. Zero post harvest loss achieved. Inclusive growth as people who work are from the rural hinterlands. They understand aspects of hygiene management both personal and in the workplace.
Disciplined in our approach to manufacturing using systems and processes. By using modern communication tools like emails and reporting have inspired some of our workers to take the farming opportunity back to their houses for gainful employment to other members of their families. Interaction with the highly qualified people from Customer QA and Supply Chain and thereby improve their own skills and raise the performance bar
< Back
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| What keeps the team awake at night? |
| vagaries of nature, transportation disruptions, Urge to grow bigger and better
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