| Business Basics |
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| Company Name |
CMO Axis |
| Founded in |
2008 |
| Headquartered in |
Chennai |
| Company website/URL |
www.cmoaxis.com |
| Industry |
Marketing Process Outsourcing |
| Stage of the company |
Several customers or locations |
| Source of idea |
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| Awards & honors |
None |
| Partnerships & Tie-ups |
We have an in-principle partnership with a leading sales outsourcing company in the USA to provide complimentary marketing services to their clients |
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| Business description |
CMO Axis is the first marketing process outsourcing company that helps CEOs of small and medium businesses outsource their marketing function at one end and assists CMOs of global companies reduce their costs and improve efficiency by outsourcing their core marketing programs and processes. |
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| How does the business make money? |
| CMO Axis works on a retainer based engagement for its outsourced CMO office services and on a project-based or FTE based model for its marketing BPO services |
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| Team information |
Pramod Harith - former head of marketing at MeritTrac. 11 years of experience in white goods, media, IT and consulting industries
Aruna Narayanan - former head of marketing of Ocwen Financial Services. 6+ years in services marketing
Mentor Board:
Jeff Lande - SVP of IT Association of America
Mukul Pandya - Editor-in-chief, Knowledge@Wharton
Ajit Maira - former CMO Digital and SVP, ITSMA, USA |
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| Competition |
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| Competitors |
Marketing consultants like Prayag as well as traditional marketing support service players like advertising or PR agencies |
| How different is your product or service? It has... |
Substitutes that differ in function |
| In what way is your product or service different? |
Traditional advertising or PR firms offer peripheral marketing support services but do not own the bottom-line marketing objectives, while marketing c...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
Did not exist |
6-15 |
| No. of locations |
Did not exist |
2-5 |
| No. of customers |
Did not exist |
6-15 |
| Turnover |
Did not exist |
1-5 crore |
| Profits |
Did not exist |
preprofit |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Family & friends |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
CMO Axis is hot because:
1) CMO Axis has created a new industry segment with a niche business service offering
2) The viability and scalability of the model is validated by the fact that CMO Axis has signed long-term contracts with top-tier Indian and global clients in barely 2 quarters into the business
3) The business has exciti...> Read more.. |
CMO Axis is hot because:
1) CMO Axis has created a new industry segment with a niche business service offering
2) The viability and scalability of the model is validated by the fact that CMO Axis has signed long-term contracts with top-tier Indian and global clients in barely 2 quarters into the business
3) The business has exciting up-sides as it makes a play for the untapped marketing services offshoring space that is conservatively estimated at US$8 Bn
< Back
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| What keeps the team awake at night? |
| The two big challenges before the CMO Axis team is scaling up the delivery organization in line with business demand and building a culture of world-class quality and delivery excellence as we compete with global players for business. |
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