| Business Basics |
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| Company Name |
embWiSe Technologies |
| Founded in |
2004 |
| Headquartered in |
Chennai |
| Company website/URL |
htto://www.embwise.com |
| Industry |
IT/ Internet/ Software |
| Stage of the company |
Scaling up |
| Source of idea |
Systematic search for business opportunity |
| Partnerships & Tie-ups |
Marvell Semiconductor Inc; SocketMobile Inc., Mentor Graphics,ExpressLogic,MontaVista and leading semiconductor vendors that cannot be disclosed.
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| Business description |
EmbWiSe has developed an embedded software stack for the Secure Digital I/O (SDIO) technology,which is becoming a defacto standard interface in the Mobile and CE devices.embWiSe licenses the stack as its IP to semicon,Mobile and CE device vendors.The Semiconductor vendors use SDIOWorx to engineer,develop,test and validate the SDIO functionality in their ...> Read more.. |
EmbWiSe has developed an embedded software stack for the Secure Digital I/O (SDIO) technology,which is becoming a defacto standard interface in the Mobile and CE devices.embWiSe licenses the stack as its IP to semicon,Mobile and CE device vendors.The Semiconductor vendors use SDIOWorx to engineer,develop,test and validate the SDIO functionality in their Processor/SoC/ASIC designs as well as WiFi,UWB,WiMAX,DVB-H,RFID and GPS designs. embWiSe also offers SDIO-WiFi technology - in partnership with leading WLAN technology vendors in North America - bundled with its SDIOWorx software stack.
A production ready code to be deployed in WiFi enabled connected device designs..SDIOWorx is supported on Processors from leading tier-1 semicon vendors like Freescale, Marvell, TI, Atmel, etc., as well as embedded OS platforms like Linux, Nucleus Plus, ThreadX and uITRON targetting Mobile, Poratble Media Players, DSC, Camcorders, etc., embWiSe also provides value-added NRE services around SDIO,SPI,CF and USB interconnect technologies and WiFi 802.11.
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| How does the business make money? |
| Through licensing the software IP and Value-added NRE services. |
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| Team information |
| G Srinivasan, 20 years of sales/marketing/business development in embedded systems products/services/WLAN. |
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| Competition |
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| Competitors |
Home Grown; Open Source ;
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| How different is your product or service? It has... |
Substitutes that differ in price or value |
| In what way is your product or service different? |
Support on multiple processor and OS platforms with two different WiFi technologies bundled. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
6-15 |
16-25 |
| No. of locations |
0-1 |
2-5 |
| No. of customers |
6-15 |
16-50 |
| Turnover |
1- 5 crore |
1-5 crore |
| Profits |
16- 50 lacs |
16-50 lacs |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Personal savings |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
embWiSe is the only commercial vendor in the world to provide a complete SDIO and SDIO-WiFi solutions on multiple processors and OS platforms thus greatly mitigating the engineering lead-time and time-to-market issues of the Mobile and CE device designers.
Truly a product engineered in India, embWiSe has mastered the complex SDIO technology with ...> Read more.. |
embWiSe is the only commercial vendor in the world to provide a complete SDIO and SDIO-WiFi solutions on multiple processors and OS platforms thus greatly mitigating the engineering lead-time and time-to-market issues of the Mobile and CE device designers.
Truly a product engineered in India, embWiSe has mastered the complex SDIO technology with a customer list that reads like a whos who in the semiconductor market. Almost run like a research lab,embWiSe helps even the entry level engineers to understand the business model and strategies, the technology partnerships apart from the processor and OS architectures and the hot wireless technologies.
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| What keeps the team awake at night? |
| The challenges of meeting customers' complex specific requirements, handling challenges that go with self-funded start-up and the thrill of an Indian engineered product deployed in real device designs.
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