In a nutshell, a startup to help other startups and established businesses too who need expert guidance from an external viewpoint on their products, customers, market and opportunities.

Outsourcing is a buzzword which has been doing the circles for a while now. While most companies have looked at outsourcing of support functions as an option to save costs, Ideaz First assists by providing consulting, advisory services and supporting activities on core functions for partners like sales, branding, etc which takes the organization closer to the customer and thus onto more revenues.

Categorizing their services according to their client profile could help in better efficiency. An established client may already have a strategic think-tank in his organization at his disposal whereas a startup would probably not have this luxury, so customizing services from end-to-end consulting to tailor made strategies would work wonders.

"The company is helping aSME segment marketing needs. It also can act as an extension to large corporate marketing team for specific projects.

However, there are many competitors and the entry barriers are low. This is more of relationship business and a business to streamline internal processes, to optimize the time and cost structure.

The market is huge, but the company needs to work towards creating a differentiation.

The company has covered some ground, but it still needs to focus on creating a differentiation and a leadership position."